The fold, in internet speak, is the point before users need to scroll down to read more text. It goes without saying that your content should stop at the “fold”. No understanding of the target audience.Text too long without bullets or headings.The problem is that many CrossFit affiliates haven’t got their content right and this can lead to visitors leaving the page without completing your form. Once you have their attention (with your killer headline), you need to gain their interest, tap into their desire and cause them to take action. Ok, so you got the killer headline, you got the WOW image but what about your content? In digital marketing we use the acronym AIDA for landing page text.
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December 2022
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